It is extremely important knowing where you are advertising, and who you are advertising too. You should connect with your audience, and be aware of the credibility and background of the source you are publishing on. You want to blend marketing techniques to achieve the greatest success. One thing I noted from the chapter is the importance of online existence. Today there are so many people are constantly on technology, how will you reach and connect with them? It is your job to connect, follow-up with them while still promoting your business. Assess your strengths to figure out what steps you need to take. Do you need to give details, or a visual? Does your community want intimacy and to feel connected? Do you need to simply remind the community about your business?
There are tons of ways to market, but knowing what your business needs is essential in doing it correctly. I would recommend every business investing in a public relations team. PR can help to develop credibility, and to avoid negative publicity from spreading. The team can connect with the community, and help develop a positive word of mouth about the business, or your product. Chose your marketing weapon, and do it with strength. By knowing who your audience is, it will be easier to chose the method used. You should be very aware of your target audience. While doing this, you should assess how accurate your reach is.
No comments:
Post a Comment