MKTG 6101 Week 5 Ascend Your Start-Up

Is your company as customer-centric as your marketing content says it is?

How will you get to know your customer?

It is important to base your decisions on how your customer sees your brand. As we've mentioned before, we have to adapt to our audience and a lot of revisions will be made throughout your start-up. You want your customers to be invested in you and your brand. You can do this by truly understanding the deeper meanings of their words. You want an intimate relationship with your customer, no matter how large your audience gets. It may seem like you want to continue to grow your audience, but what's important is to connect with the audience you have. 

You want loyal customers. You should prioritize each customer too and engage with them. To do this you need to understand each one of them. You should be finding solutions for their issues, adjust based on surveys, you should want to know how their experience was and what you can do better. To be customer-centric there are five competencies:

    1. Treat customers as assets. 

    2. Align intentionally around customer experience. 

    3. Build an active customer listening path. 

    4. Deliver consistent and reliable customer experience. 

    5. Create a culture of accountability around customer experience.