Putting creativity to use can help set a product apart from others, yet it can be easy to mess this up. You have to adjust your strategy based on the source. In some sources you want the reader to feel a part of the ad, other times you want to attract them with your words and their vision. There is also canvasing. This is a direct marketing tactic that makes personal contact with the suggested audience. The advertisement should draw the audience in, while giving them just enough detail to want to know more.
Next you should develop a marketing calendar. It is important to know what you are going to do in the future and have a set plan with funding. The calendar will help decipher which ad to run at what time. You could have a set weekly ad, or monthly ad. You should also have set period of how long each ad is going to run. These ads should have goals for the reach and frequency that will come with the campaign. You want the ad to be exposed often.
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