There are two types of research in marketing; free research, and paid research. Both of these types of research can provide powerful results. Free research is typically how an individual starts, later on is when they will start to use paid research. A great example of free research is knowing your target audience, or your customers. If you simply listen to their thoughts and know what to ask them, you can use these results to make changes and increase performance. The consumer is one of your greatest tools in marketing. Before paying for research it is important to know information regarding competitors, the consumers, your own business, what people like, etc.
Develop questionnaires to identify the information you need to market correctly, this is free. After analyzing the results you will learn A LOT about the factors outside of your busienss that play a role in your success. The internet is full of knowledge, and ways to recieve quick, free responses from your consumers, and even competitors. You would be suprised how much you can learn from using the internet, the library, even just talking to people. At the same time, pay attention to what you are processing, and know if your sources are valid and provide quality information.
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