Levinson says there are sixteen secrets to success in guerrilla marketing. He says these sixteen secrets allow someone to 90 percent of the way towards success. The basis of these secrets come with sixteen important words: commitment, investment, consistency, confidence, patience, assortment, subsequence, convenience, amazement, measurement, involvement, dependence, armament, consent, content, and lastly augment. These words need to be memorized. You could say, these "secrets" should be the basics to every action and plan put into place for your business. He later goes on to explain the details of a few of these emphasized words.
The most important word is commitment. How will anything gain success without commitment? Commitment means you are taking an idea and being serious about it. Commitment means trial and error, and in marketing this is essential. You will be surprised how often you will revise a plan based on feedback. This could take time, but with commitment that time will be well worth it. As for the other fifteen words, you should have these memorized and work to put them into practice to create a successful business.
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