Guerrilla Marketing Chapter 2

Do I have to pay into my business to become successful? Are larger corporations at an advantage when it comes to marketing their brand?

The answer is no. If you have a high-quality product or service, you have the ability to do anything. Developing relationships and positive communication is one of the biggest keys to success when building your business. I think we all know how fast word spreads, especially in the online community. There are so many ways to build up a reputation, and the best way is to connect and relate with your audience. By doing this, a successful entrepreneur will focus on the small details, to truly impact their business. Being able to recognize when either a big or small opportunity arises and know how to advertise your product is another important aspect. 

Every aspect of marketing has to be well thought out and dissected. Are you able to do extensive research on problems that arise, and study how your efforts are affecting your audience? If not, you may not be ready for true success. Although that seems complicated, to get through to your audience you need to remember to simplify what you are expressing. Your audience will pay closer attention to what you are saying, and what you are providing. Being able to simplify your brand will make you stand out. 

What is innovation and why is it so important?

 Innovation is the process of altering a design, or situation to achieve success. Innovation takes the use of both quality and flexibility. These two terms allow businesses to make changes based on what is going on around them, or what their audience, product, or services needs for success in that very moment. Being able to think, learn, and adjust quickly while keeping a quality service takes a lot of practice. Being successful will take time and paying attention to the smallest details will drive success. A truly successful business has the heart of the entrepreneur behind it.