Chapter 1 Guerrilla Marketing

 Marketing has changed so much and will continue to change to evolve to its surroundings. Traditionally, marketing revolved around money and how it'll be invested to market in the future. It was especially centered around large cooperation's and changing their strategies based on sales, customer response and business in the store. It was a lot of guessing as to what they should do next to grow the company and add customers. Now, The Guerrilla Approach explains how marketing today creates success by investing in time, imagination and available information. It doesn't have to be as difficult as the traditional marketing approach. 

Guerrilla marketing teaches us the free tools we have in today's world. Marketing helps both prospects and customers grow. In the first chapter Levinson made a great point when he said, "Marketing is not about you. It's about them." This explains consumer behavior and their thoughts can help skyrocket a business. It's a science that is everchanging and revolves around people if you want success.