Week 8 MKTG 6101 My Future

 I have never thought about necessarily marketing myself. Although I want to focus my career on public health, I've realized marketing is something I can do every day to increase my chances for success in any career. I want to start writing my thoughts on LinkedIn, and gaining credibility in the community. As I get closer to graduating, I've realized how essential it is to have connections in the community. There are plenty of opportunities to get out there, and to have conversations about public health issues. If I started my spending one day a week to reflect on my studies, and my opinions I could see a great difference in the next year. 

Marketing myself means I am going to idenitfy my strengths, and learn how to improve as a person. I was able to relate marketing to the many public health campaigns I've crossed in the last year. Having the ability to educate the public and improve health through free research is a great start to where I want to be in my career. Depending on my job, I will be able to use my marketing skills to figure out who my target audience is, and how I want to get my message acrossed based on the consumer. 

MKTG 6101 Week 8 Surfing the Tsunami

 This week, I actually got to talking about Artifical Intelligence with a few colleagues at the hospital I work at. As we've talked about the last eight weeks AI is taking over rapidly, and it's going to continue to. As a healthcare professional that makes me ask questions like, how will it affect me? The individual I talked to told me while I'm still in school to gain as much knowledge as I can about it. He told me I will be using it every single day for the rest of my career, and to have a lot of knowledge on the topic is essential for success. He is currently working in project management, but wants to reroute his career and was actually working on his certification in AI.  

I have a certificate in epidemiology from my previous public health program. With that being said, it would've been great to learn more about artifical intelligence. As I've been job searching, I have seen a great deal of digital epidemiology positions. This focuses on collecting data, and doing research to try to detect early prevention efforts. In this case the public can see real time case numbers of disease. Being able to research online decreases the needs for actual human participants. This is the quickest health professionals, and the public are seeing threats. 

MKTG 6101 Week 8 Guerrilla Marketing

 There are two types of research in marketing; free research, and paid research. Both of these types of research can provide powerful results. Free research is typically how an individual starts, later on is when they will start to use paid research. A great example of free research is knowing your target audience, or your customers. If you simply listen to their thoughts and know what to ask them, you can use these results to make changes and increase performance. The consumer is one of your greatest tools in marketing. Before paying for research it is important to know information regarding competitors, the consumers, your own business, what people like, etc. 

Develop questionnaires to identify the information you need to market correctly, this is free. After analyzing the results you will learn A LOT about the factors outside of your busienss that play a role in your success. The internet is full of knowledge, and ways to recieve quick, free responses from your consumers, and even competitors. You would be suprised how much you can learn from using the internet, the library, even just talking to people. At the same time, pay attention to what you are processing, and know if your sources are valid and provide quality information. 

MKTG 6101 Week Seven Artifical Intelligence

I created a photo using an app on my laptop, (Dream by WOMBO). The photo is my sister and I. It was so simple, all I had to do was name it, pick a photo, and pick a "background" to blend with it. The art is absolutely amazing and it took nearly no work on my end. Artifical Intelligence is how systems are able to perform tasks, create and translate through computer systems. If this was done by a human it would take hours, at least, but using this app it took me less than a minute. I think using AI allows a vast growth in society, although it might seem like there could be a lot of negatives. We are able to do things much quicker, and recieve amazing results. 

Here is the before and after.

Although this app created the image. I believe AI can improve creativity in people immensely, creating traits for success. By studying AI I have gained access to things I have never thought of, I've seen ideas that make me dig deeper. I truly believe it is all about how you use AI to know if it is beneficial to you, or society. Although technology sometimes is the one creating images, or ideas the thoughts behind it is coming from you. You are able to test your limits by using AI. 

MKTG 6101 Week Seven Ascend Your Start-Up

 How will you inspire cultural collaboration?

How has your technology connected humanity in a better or bigger way?

How will you armor up the adversity?

How will you handle the loneliness factor?

How will you take care of and preserve yourself?

These questions really allowed me to stop and go back to the beginning of the start-up process. The questions prove the importance of staying true to your brand, and keeping your core values inline with your business. Every person goes through stages of feeling lost, grief, or feeling alone, but if you get through the adversity you are going to come out on top with more tools. Creating a business that is accepting, and connects with it's customers, workers, etc. will drive success. You want to empower those involved and make them feel a part of the process and align with your values and goals. 

The major goal I think of towards the end of the start-up is being able to identify the community I created. You should be enabling those around you for success and have a good support system at the end. As we've talked about success will feel lonely in the beginning, but knowing what you've created and what you have at the end will make it all worth it. Don't forget your values and the mission of the business. By keeping these in mind it will be easier to get through burnout periods, and feeling thankful for the hard work accomplished. 

MKTG 6101 Week Seven Guerrilla Marketing

 Profit is much more important than a deal. To start, you can use the tools you already have. If a campaign is successful, don't waste money creating a new campaign, just make small adjustments. Look at the profitability of a campaign before changing it. It may not seem like it, but continuously changing and trying new ideas could actually be wasting money rather than increasing profit. Look for people that can benefit you, that you can benefit in return. By teaming up with other groups, and continuing to network you are able to improve profit, and help others in the community. Focus on successful ways to use the tools you already have to create success. 

As I've mentioned many times, KNOW YOUR CUSTOMERS. This is so important to create a successful marketing campaign. If you are adjusting to your customers needs, and researching what they want you will be able to market through them. They will talk about the product, and how it helps them. They are the most important kind of marketing in my opinion. By surveying them, and knowing their opinions you will save money on research. It is simple task to get feedback.

MKTG 6101 Week Six Ad Campaign

 Day Three Results:

Day Ten Results:

I was shocked by the increase in impressions over just seven days. I talked to my aunt and she ended up receiving over one hundred new likes on her Facebook page. She has never thought about necessarily working to market her product, and after talking to her she's very interested. Most of her current customers are family or close friends, so to get the word out is a big goal of hers. I told her how I only spend three dollars a day and the campaign only lasted ten days and she has already seen results.

If I ever start a small business like she's doing I would definitely market my product from the start. Doing an ad campaign was a LOT easier than I expected it to be. I would probably spend a bit more money on the campaign and see how my results are in a month. I would also focus on doing surveys, and getting customer feedback on what they want. Currently, her items are limited but she is always interested in finding out what her customers want to see.